{"id":4353,"date":"2026-02-05T02:14:58","date_gmt":"2026-02-05T02:14:58","guid":{"rendered":"https:\/\/linkiwork.com\/muraldigital\/?p=4353"},"modified":"2026-02-10T20:47:46","modified_gmt":"2026-02-10T20:47:46","slug":"pantallas-informativas-retail-comunicacion","status":"publish","type":"post","link":"https:\/\/linkiwork.com\/muraldigital\/pantallas-informativas-retail-comunicacion\/","title":{"rendered":"Comunicaci\u00f3n interna en retail: de cartelera a engagement digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4353\" class=\"elementor elementor-4353\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60ef2f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60ef2f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40bc6fc\" data-id=\"40bc6fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f43a45a elementor-widget elementor-widget-heading\" data-id=\"f43a45a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comunicaci\u00f3n interna en retail: de cartelera a engagement digital<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb2f85 elementor-widget elementor-widget-spacer\" data-id=\"6bb2f85\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-945d1c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"945d1c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-818ba93\" data-id=\"818ba93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51def45 elementor-widget elementor-widget-spacer\" data-id=\"51def45\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0296ba3 elementor-widget elementor-widget-text-editor\" data-id=\"0296ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La <strong data-start=\"1221\" data-end=\"1255\">comunicaci\u00f3n interna en retail<\/strong> es uno de los mayores desaf\u00edos para las organizaciones del sector. Con equipos distribuidos, turnos rotativos y colaboradores sin acceso constante a un computador, los canales tradicionales han dejado de ser efectivos.<\/p><p><span style=\"font-size: 1rem;\">Durante d\u00e9cadas, la cartelera f\u00edsica en la sala de descanso fue el canal por defecto. Pero en 2026, las empresas de retail l\u00edderes est\u00e1n protagonizando una<\/span><b style=\"font-size: 1rem;\"> transformaci\u00f3n digital <\/b><span style=\"font-size: 1rem;\">que no solo mejora la comunicaci\u00f3n, sino que <\/span><b style=\"font-size: 1rem;\">transforma el engagement y la cultura organizacional.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f9937a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f9937a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f645928\" data-id=\"f645928\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58466ec elementor-widget elementor-widget-image\" data-id=\"58466ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/linkiwork.com\/muraldigital\/wp-content\/uploads\/elementor\/thumbs\/OR-digital-A_LINKIWORK_nota-al-blog_CarteleraFisicaAlEngagementDigital_ene26-1-riqgo850lg4y1ffqiximagyktijtmt4fneequnx8js.jpg\" title=\"mujer feliz mirando linkiwork\" alt=\"mujer viendo mural digital\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae43b8a elementor-widget elementor-widget-heading\" data-id=\"ae43b8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">El problema con la comunicaci\u00f3n interna tradicional<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07e9d33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07e9d33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e93757e\" data-id=\"e93757e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44eb335 elementor-widget elementor-widget-text-editor\" data-id=\"44eb335\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Carteleras f\u00edsicas: limitaciones evidentes<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alcance limitado<\/b><span style=\"font-weight: 400;\">: Solo llega a quienes f\u00edsicamente pasan por ah\u00ed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informaci\u00f3n desactualizada<\/b><span style=\"font-weight: 400;\">: Cambiar un aviso requiere imprimir, desplazarse y pegar.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sin m\u00e9tricas<\/b><span style=\"font-weight: 400;\">: Imposible saber qui\u00e9n ley\u00f3 qu\u00e9.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unidireccional<\/b><span style=\"font-weight: 400;\">: No hay interacci\u00f3n o feedback.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inconsistencia<\/b><span style=\"font-weight: 400;\">: Cada sucursal puede tener informaci\u00f3n diferente.<\/span><\/li><\/ul><p><b>Email corporativo: no es la soluci\u00f3n<\/b><\/p><p><span style=\"font-weight: 400;\">Seg\u00fan datos globales, <\/span><b>el 80% de los trabajadores de retail no tienen acceso regular a correo corporativo<\/b><span style=\"font-weight: 400;\"> durante su jornada laboral. Por ende, depender del email significa dejar fuera a la mayor parte del equipo.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87d5f2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87d5f2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b4c3ca\" data-id=\"9b4c3ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff47efc elementor-widget elementor-widget-heading\" data-id=\"ff47efc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La revoluci\u00f3n digital en retail: casos reales<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdfccd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdfccd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cca86b8\" data-id=\"cca86b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b32a95 elementor-widget elementor-widget-text-editor\" data-id=\"9b32a95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Seg\u00fan<\/span><a href=\"https:\/\/www.deloitte.com\/latam\/es\/industries\/retail\/perspectives\/perspectivas-del-sector-de-comercio-minorista-para-2025.html\"> <span style=\"font-weight: 400;\">Deloitte<\/span><\/a><span style=\"font-weight: 400;\">, el 2025 culmin\u00f3 como un a\u00f1o decisivo para el retail, con una <\/span><b>adopci\u00f3n masiva de soluciones digitales<\/b><span style=\"font-weight: 400;\"> que permiten optimizar operaciones y mejorar la experiencia tanto de clientes como de colaboradores.<\/span><\/p><p><b>Beneficios tangibles de la digitalizaci\u00f3n<\/b><\/p><ol><li><b> Comunicaci\u00f3n instant\u00e1nea y consistente<\/b><\/li><\/ol><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lanzamientos de productos simult\u00e1neos en todas las sucursales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cambios de pol\u00edtica informados en tiempo real.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alertas de seguridad o emergencias con confirmaci\u00f3n de lectura.<\/span><\/li><\/ul><p>\u00a0<\/p><ol start=\"2\"><li><b> Engagement medible<\/b><\/li><\/ol><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tasas de lectura por sucursal, turno y rol<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identificaci\u00f3n de brechas de comunicaci\u00f3n.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizaci\u00f3n de contenidos seg\u00fan m\u00e9tricas reales.<\/span><\/li><\/ul><p>\u00a0<\/p><ol start=\"3\"><li><b> Reconocimiento en tiempo real<\/b><\/li><\/ol><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Celebraci\u00f3n de logros individuales y de equipo.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reconocimiento peer-to-peer que fortalece la cultura.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visibilidad de los mejores desempe\u00f1os.<\/span><\/li><\/ul><p>\u00a0<\/p><ol start=\"4\"><li><b> Capacitaci\u00f3n continua<\/b><\/li><\/ol><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Micro-learning accesible desde el smartphone.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos de productos y t\u00e9cnicas de venta.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluaciones y certificaciones digitales.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-725f1d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"725f1d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3beb85\" data-id=\"d3beb85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee61a49 elementor-widget elementor-widget-heading\" data-id=\"ee61a49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tendencias que est\u00e1n transformando el retail en 2026<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d32618 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d32618\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28ec07b\" data-id=\"28ec07b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3d983e elementor-widget elementor-widget-text-editor\" data-id=\"b3d983e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>1. Personalizaci\u00f3n de la comunicaci\u00f3n<\/b><\/p><p><span style=\"font-weight: 400;\">Seg\u00fan<\/span><a href=\"https:\/\/interuscore.com\/comunicacion-interna-en-2025-que-esperan-los-empleados-realmente\/\"> <span style=\"font-weight: 400;\">Interuscore 2025<\/span><\/a><span style=\"font-weight: 400;\">, los colaboradores valoran cada vez m\u00e1s la <\/span><b>comunicaci\u00f3n directa y personalizada<\/b><span style=\"font-weight: 400;\">. En retail, esto significa:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mensajes segmentados por rol (vendedores, supervisores, bodega).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenido espec\u00edfico por categor\u00eda de productos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comunicaciones adaptadas al turno (ma\u00f1ana, tarde, noche).<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>2. Contenido multimedia y visual<\/b><\/p><p><span style=\"font-weight: 400;\">Las nuevas generaciones de trabajadores retail (Gen Z y Millennials) prefieren:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos cortos sobre productos y t\u00e9cnicas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infograf\u00edas visuales en lugar de textos largos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenido interactivo y gamificado.<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>3. Comunicaci\u00f3n bidireccional<\/b><\/p><p><span style=\"font-weight: 400;\">Las plataformas modernas permiten:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feedback instant\u00e1neo sobre nuevas pol\u00edticas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preguntas y respuestas en tiempo real.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encuestas de clima y satisfacci\u00f3n.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comunidades por inter\u00e9s o categor\u00eda.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfbb419 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfbb419\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-185d38a\" data-id=\"185d38a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb40e11 elementor-widget elementor-widget-image\" data-id=\"bb40e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/linkiwork.com\/muraldigital\/wp-content\/uploads\/elementor\/thumbs\/OR-digital-B_LINKIWORK_nota-al-blog_CarteleraFisicaAlEngagementDigital_ene26-1-riqgrfr5y2j7pgrsrthqb5s9vwpyxkvf3angvp5tag.jpg\" title=\"OR-digital-B_LINKIWORK_nota-al-blog_CarteleraFisicaAlEngagementDigital_ene26 (1)\" alt=\"mujer feliz mirando linkiwork\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f091fee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f091fee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d90bf7\" data-id=\"2d90bf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecbee86 elementor-widget elementor-widget-heading\" data-id=\"ecbee86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">El impacto en m\u00e9tricas clave del negocio<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3154ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3154ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1de31cd\" data-id=\"1de31cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37dc55f elementor-widget elementor-widget-text-editor\" data-id=\"37dc55f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La transformaci\u00f3n digital de la comunicaci\u00f3n interna en retail no es solo un \u00abnice to have\u00bb, tiene impacto directo en el negocio:<\/span><\/p><p><b>Reducci\u00f3n de rotaci\u00f3n<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Colaboradores m\u00e1s informados y conectados permanecen m\u00e1s tiempo.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El reconocimiento oportuno aumenta la satisfacci\u00f3n laboral.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La claridad en las expectativas reduce las frustraciones.<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Mejora en ventas<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Equipos mejor capacitados venden m\u00e1s y mejor.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informaci\u00f3n de productos actualizada en tiempo real.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mejores pr\u00e1cticas compartidas entre sucursales.<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Eficiencia operativa<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Menos tiempo en reuniones presenciales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducci\u00f3n de errores por informaci\u00f3n desactualizada.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizaci\u00f3n de procesos administrativos.<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Fortalecimiento cultural<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sentido de pertenencia a algo m\u00e1s grande.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visibilidad de valores corporativos en acci\u00f3n.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conexi\u00f3n emocional con la marca empleadora.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7f60b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7f60b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a373e12\" data-id=\"a373e12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d979871 elementor-widget elementor-widget-heading\" data-id=\"d979871\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Casos de \u00e9xito en Latinoam\u00e9rica<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92cbb78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92cbb78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1727dd2\" data-id=\"1727dd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-887f5e1 elementor-widget elementor-widget-text-editor\" data-id=\"887f5e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Empresas de retail en Chile, Per\u00fa, Colombia y M\u00e9xico est\u00e1n liderando esta transformaci\u00f3n:<\/span><\/p><p><b>Retail de moda<\/b><span style=\"font-weight: 400;\">: Cadenas con m\u00e1s de 50 tiendas lograron reducir el tiempo de onboarding de nuevos colaboradores en <\/span><b>40%<\/b><span style=\"font-weight: 400;\"> mediante capacitaci\u00f3n digital m\u00f3vil.<\/span><\/p><p><b>Supermercados<\/b><span style=\"font-weight: 400;\">: Redes regionales aumentaron la participaci\u00f3n en programas de reconocimiento en <\/span><b>300%<\/b><span style=\"font-weight: 400;\"> al digitalizar el proceso.<\/span><\/p><p><b>Retail especializado<\/b><span style=\"font-weight: 400;\">: Tiendas de tecnolog\u00eda mejoraron el conocimiento de producto en <\/span><b>65%<\/b><span style=\"font-weight: 400;\"> con micro-learning m\u00f3vil.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d82f199 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d82f199\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43aff3a\" data-id=\"43aff3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae0ae07 elementor-widget elementor-widget-heading\" data-id=\"ae0ae07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo iniciar la transformaci\u00f3n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46aad82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46aad82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd0d6a9\" data-id=\"fd0d6a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3df6550 elementor-widget elementor-widget-text-editor\" data-id=\"3df6550\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Paso 1: Diagn\u00f3stico<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mapea tus canales actuales y su efectividad.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifica brechas de comunicaci\u00f3n por sucursal.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encuesta a colaboradores sobre sus preferencias.<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Paso 2: Priorizaci\u00f3n<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define qu\u00e9 problema es m\u00e1s cr\u00edtico (alcance, velocidad, engagement).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establece KPIs claros desde el inicio.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asigna presupuesto y recursos.<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Paso 3: Selecci\u00f3n de plataforma<\/b><\/p><p><span style=\"font-weight: 400;\">Busca soluciones que ofrezcan:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acceso m\u00f3vil sin correo corporativo.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmentaci\u00f3n avanzada.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estad\u00edsticas en tiempo real.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reconocimiento integrado.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenido multimedia.<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Paso 4: Piloto<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comienza con 2-3 sucursales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Involucra a gerentes y supervisores como l\u00edderes internos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recopila feedback constantemente.<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Paso 5: Escalamiento<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expande seg\u00fan aprendizajes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Celebra los primeros resultados.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ajusta estrategia seg\u00fan datos.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e1db2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e1db2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2052c9\" data-id=\"a2052c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fc1006 elementor-widget elementor-widget-heading\" data-id=\"3fc1006\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">El futuro de la comunicaci\u00f3n en retail<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07ef31d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07ef31d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8789338\" data-id=\"8789338\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16534ae elementor-widget elementor-widget-text-editor\" data-id=\"16534ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Seg\u00fan<\/span><a href=\"https:\/\/www.deloitte.com\/latam\/es\/industries\/retail\/perspectives\/perspectivas-del-sector-de-comercio-minorista-para-2025.html\"> <span style=\"font-weight: 400;\">Deloitte<\/span><\/a><span style=\"font-weight: 400;\">, la adopci\u00f3n de soluciones digitales en retail continuar\u00e1 aceler\u00e1ndose. Las empresas que no digitalicen su comunicaci\u00f3n interna quedar\u00e1n en desventaja competitiva, tanto para atraer clientes como para retener talento.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eff0109 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eff0109\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a87ac5f\" data-id=\"a87ac5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-478d86d elementor-widget elementor-widget-heading\" data-id=\"478d86d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e30f61a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30f61a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64f54de\" data-id=\"64f54de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdfceed elementor-widget elementor-widget-text-editor\" data-id=\"cdfceed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La <strong data-start=\"2309\" data-end=\"2343\">comunicaci\u00f3n interna en retail<\/strong> ya no puede depender de canales f\u00edsicos. <span style=\"font-weight: 400;\">En un sector donde cada punto de contacto con el cliente cuenta, tener equipos informados, motivados y conectados es la verdadera ventaja competitiva.<\/span><\/p><p><span style=\"font-weight: 400;\">La pregunta no es si tu empresa de retail necesita digitalizar su comunicaci\u00f3n interna, sino <\/span><b>cu\u00e1nto est\u00e1s perdiendo cada d\u00eda que no lo haces<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>Fuentes:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.deloitte.com\/latam\/es\/industries\/retail\/perspectives\/perspectivas-del-sector-de-comercio-minorista-para-2025.html\"><span style=\"font-weight: 400;\">Deloitte &#8211; Perspectivas del sector de comercio minorista para 2025<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/interuscore.com\/comunicacion-interna-en-2025-que-esperan-los-empleados-realmente\/\"><span style=\"font-weight: 400;\">Interuscore &#8211; Comunicaci\u00f3n interna en 2025: qu\u00e9 esperan los empleados<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/raona.com\/comunicacion-interna-empleados-sin-ordenador\/\"><span style=\"font-weight: 400;\">Raona &#8211; Comunicaci\u00f3n interna a empleados sin ordenador<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3535a99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3535a99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba6070e\" data-id=\"ba6070e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8575ce3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8575ce3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9a7bb5\" data-id=\"d9a7bb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90479af elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"90479af\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comunicaci\u00f3n interna en retail: de cartelera a engagement digital La comunicaci\u00f3n interna en retail es uno de los mayores desaf\u00edos para las organizaciones del sector. Con equipos distribuidos, turnos rotativos y colaboradores sin acceso constante a un computador, los canales tradicionales han dejado de ser efectivos. Durante d\u00e9cadas, la cartelera f\u00edsica en la sala de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[1,15,14],"tags":[23,18,21],"class_list":["post-4353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-comunicacion-corporativa","category-comunicacion-interna","tag-comunicacion","tag-mural-digital","tag-transformacion-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comunicaci\u00f3n interna en retail: de cartelera a engagement digital<\/title>\n<meta name=\"description\" content=\"La comunicaci\u00f3n interna en retail evoluciona del tablero f\u00edsico al engagement digital. 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